Copenhagen Business School

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PhD Scholarship on Coolness in Business and Society at the Department of Marketing at Copenhagen Business School at Copenhagen Business School


Based in architecturally beautiful buildings in central Copenhagen, the Department of Marketing at Copenhagen Business School (CBS) is a leading provider of excellent research-based education. This is an exciting time for us, as we celebrated recently our 100th anniversary. Our strategy is unashamedly ambitious. Our goal is to be the undisputed leader in marketing education in Scandinavia and a leading marketing department on a European level, held in high esteem in terms of our research and education. Our mission is to deliver excellent research-led education to an international audience at all levels, and to engage with business and society.
Faculty members are committed to rigorous theory development and theory-driven, empirical research—outcomes that are central goals for any reputed business school. The Department focuses on contributing to a holistic understanding of the interactions and activities in the marketplace. Thus, our research focuses on marketing, yet we draw on other academic disciplines to the extent that they improve the quality of our marketing research. We accordingly publish in both marketing and other relevant journals contained within the Academic Journal Guide (AJG; formerly ABS) ranking list. The research of the Department covers broad areas (often cross-disciplinary) in marketing. Faculty members use a wide range of methodologies, both qualitative and quantitative. Through our research-based teaching, we contribute across a palette of courses and programs at Copenhagen Business School.
The Department invites applications for a vacant PhD scholarship to conduct research on coolness. This PhD scholarship is part of the Carlsberg Foundation research project on “What is coolness and how can we create it? Understanding coolness and its important implications for business and society.” The PhD research will be executed under the guidance and in close collaboration with Associate Professor Florian Kock and an international research group. More information about the project can be found on Carlsberg Foundations webpage:
We are looking for a PhD student who will be interested in and qualified to undertake quantitivate research in the domain of coolness with a focus on consumer research. Teaching responsibilities during the PhD program can comprise undergraduate and graduate courses. The Department will give priority to PhD applicants with a high grade point average (GPA), demonstrated expertise in quantitative methods, consumer and psychology research, and coolness research in particular.
The three-year PhD program at CBS will allow the PhD student to conduct research under the supervision of faculty (i.e., Associate Professor Florian Kock), supported by research training courses. The PhD program is highly international, and the PhD student is expected to participate in international research conferences and to spend time (ideally abroad) as a visiting PhD student at a leading university. See CBS’s homepage for more information about our PhD programs, . It is also required that the PhD student has an interest in joining the Department’s active research environment, see .
PhD graduates from CBS are held in high esteem not only in academia and research institutions, but also in government and business where their research qualifications increasingly are in demand. One third of our PhD graduates go on to employment outside universities and public research institutions.
At CBS, we have a broad commitment to the excellence, distinctiveness, and relevance of our research and teaching programs. PhD applicants who wish to join us should demonstrate enthusiasm for working in an organization of this type, highlighting, for example, relevant research, business, educational, and dissemination activities.
Please contact in the first place Florian Kock () for further information. Please visit our homepage to read about the department and to read about the research group leader.
Appointment and salary will be in accordance with the Danish Ministry of Finance’s agreement with the Central Academic Organization.

General Information

A PhD scholarship runs for a period of three years and includes teaching obligations (840 work hours). The scholarship is a salaried position, according to the national Danish collective agreement. The scholarship includes the tuition fees, office space, travel grants plus a salary, currently starting with per month app. DKK 27,363 up to DKK 33,045 depending on seniority plus a pension contribution totaling 17.1 %.
The PhD student will be enrolled in our CBS’ PhD School.
To be considered, the PhD applicant must have a basic training at a Master’s level (similar to the 3 + 2 Bologna process; see also later for specific requirements). An educational background in the social sciences is necessary. The applicant must have completed successfully a Master’s degree before commencing the PhD at CBS. Also, the applicant must absolutely be fluent in English, both in spoken and written forms.
A PhD application must include copies of a Master’s degree certificate (or other certificates of a corresponding level; grades for all courses and dissertation must appear on this certificate; see below), a brief curriculum vitae (CV), a list of any working papers and publications, and one copy of a selected written work (e.g., Master’s thesis).
Also, an application must include a document that details that the PhD applicant fulfils the following requirements:
  • 3-years 180 ECTS bachelor degree.
  • 2-years 120 ECTS master degree with a 30 ECTS master’s degree dissertation with a grade of minimum 10 (following CBS’s 7-point scale; the grade 10 on this 7-point scale is equal to 10/12 = 83.3% out of a maximum of 100%).

The document must also explain how the PhD applicant has attained the following graduate point average (GPA) score:
  • Either: a combined GPA of 8.2 on CBS’ 7-point scale (i.e., 8.2/12 = 68.3%). You combine your bachelor’s GPA and master’s GPA by applying the following calculation: (180 x Bachelor’s GPA + 120 x Master’s GPA) / 300.
  • Or: GPA of 9.5 (on CBS’s 7-point scale) in your master’s degree (corresponding to 9.5/12 = 79.2%).

This document (that details how the PhD applicant fulfils the requirements) should include a detailed overview of each of the PhD applicant’s course grades (bachelor and master degrees) including a detailed overview in an Excel table that translates each course grade into % (following CBS’ 7-point scale). For example, if you have a grading system of 1-5 (with for example 5 being the highest), and you get 4.5 in a course, then you convert the grade to % as follows: 4.5/5 = 90%.
Finally, a PhD applicant must include a letter of motivation tailored to the position; and three referees (with the full contact details including telephone, e-mail, and institution) must be stated. If needed, we will contact these referees for further elaboration. Furthermore, GMAT or GRE test scores are strongly recommended.
A committee of marketing experts will assess the received PhD applications. Following this assessment, the PhD applicant is selected.
Please find and follow guidelines and further information on PhD scholarships and the PhD Program at .
The PhD application must be sent via the electronic recruitment system using the link below. Please include all requested material. Any PhD application, which does not follow the requested procedure or which does not contain all the requested information, will not be considered. All materials including all appendices (see items above) must be received by the application deadline.
Details about CBS and the Department of Marketing are available at .
Ansøgningsfrist: 15. august 2022.

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