Trade Marketing Specialist at Technogym

Our Company


Technogym inspires 50 million daily users to work out utilizing our innovative & engaging physical activity solutions.
By promoting the Wellness lifestyle of exercise, a balanced diet, and a positive mental approach, Technogym has rapidly grown into a success story of over 2,400 employees in 14 Branches, reaching more than 100 countries, 8 editions of the Olympic Games - from Sydney 2000 to Tokyo 2020.
To pursue our mission and continue our success, we are looking for team players with strong relationship skills and an international approach, who are eager to invest their energy into building dreams. If you naturally fit in with our culture by practicing sport and living a healthy lifestyle and are forward-thinking, always proactive and digital savvy, you have the right spirit to join Technogym!

About the Role


We are looking for an enthusiastic and results-driven Trade Marketing Specialist who will be in charge of in creating, planning, and executing trade strategies in the whole world.

Responsibilities


  • Execute the segment marketing plan, in accordance with the Marketing Manager
  • Organization and management of local trade marketing events (trade shows, exhibitions, seminars, etc.) coordinating all local suppliers involved
  • Maintain a clean database which is consistent with the business objective of growing penetration
  • Deploy all sell-in and sell-out tools (events, mailing, web marketing) in order to generate leads, orders and sales in accordance to Segment Sales strategy
  • Leverage merchandising value and assure proper stock management and control
  • Provide marketing costs reporting and analysis in order to monitor marketing activities, ROI and the sales targets of different lines of business.
  • Support Inside Sales team to maximize the Database by developing lead-driving campaigns able to reach new potential customers as well as maintaining existing customers energy, loyalty and interest in Technogym

Requirements


  • 3-5 years’ experience as Trade Marketing Specialist or time spent in the field of marketing/communication
  • Bachelor or Master degree, preferably in Marketing
  • Marketing and market analysis skills
  • Strong Knowledge of CRM (preferably Salesforce)
  • Project Management and problem solving
  • Sell out tools & merchandising
  • Ability to create and cultivate a network
  • Project Management
  • Presentation & Communication Skills
  • Digital marketing

Passion for sports, enthusiasm, humility, pro-activity, and ethics complete the desired profile

Technogym is an Equal Opportunity Employer


Technogym is an equal opportunities employer. We welcome applications from all members of society irrespective of age, sex, sexual orientation, race, religion or belief.
Discover your potential with a career at Technogym, where work means loving what you do, taking on challenges, learning from others, sharing a vision and making it come true!

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