Trade Marketing Manager at Technogym

Our Company


Technogym inspires 50 million daily users to work out utilizing our innovative & engaging physical activity solutions.
By promoting the Wellness lifestyle of exercise, a balanced diet, and a positive mental approach, Technogym has rapidly grown into a success story of over 2,400 employees in 14 Branches, reaching more than 100 countries, 8 editions of the Olympic Games - from Sydney 2000 to Tokyo 2020.
To pursue our mission and continue our success, we are looking for team players with strong relationship skills and an international approach, who are eager to invest their energy into building dreams. If you naturally fit in with our culture by practicing sport and living a healthy lifestyle and are forward-thinking, always proactive and digital savvy, you have the right spirit to join Technogym!

About the Role


We are looking for a result-driven, and creative Trade Marketing Manager who will be responsible to ensure the successful delivery of all integrated campaigns and marketing initiatives The focus is on the management of operative marketing activities for the professional sector, making sure that all the marketing assets are present, consistent on time & on budget, for the correct go to market
You are an engaging and highly motivated people manager who can create a positive working environment, keep the team sprits up and encourage staff to perform to the best of their ability. You lead by example and provide coaching and regular feedback to your team.

Responsibilities



  • Manage the Marketing Budgets in collaboration with the HQ strategy.

  • Guarantee and supervise all the go-to-market initiatives, verifying that all the assets have been used to their full potential and that the deployment times are perfectly synchronized with the marketing plans

  • Define the marketing plan globally in terms of campaigns, initiatives, and events, proposing the correct mix of activities capable of achieving the agreed targets in terms of leads, revenues, margin, and profitability

  • Define the deployment globally of all sell-in and sell-out tools (events, mailing, web marketing) to generate leads, orders, sales, and the Digital Marketing Strategy

  • Organize Clinique and Digital and Non-Digital Events,

  • Manage marketing investments needed to generate expected profitable growth and allocate financial resources among business-building activities

  • Collaborate to implement web marketing plans in line with Sales and Digital Marketing strategies to support new products, solutions, and services launch

  • Manage the presence of marketing initiatives in major media, to improve brand recognition and update customers on new initiatives

  • Monitor ROI of marketing investments through pre and post analyses of results for the segment

  • Ensure effective launches of new products at the global level for the segment by bundling together marketing activities and creating partnerships with key industry’s influencers, in accordance with Marketing HQ guidelines

  • Leverage merchandising value and assure proper stock management and control

  • Guarantee the best use of CRM for the segment to have clean and update market data and support Salesforce productivity improvement

  • Guarantee quality layout/project design in line with corporate standards

  • Helping the best customers with specific sellout activities

  • Leads the team by maximizing performance, people development, and engagement according to Company Culture

Requirements



  • 8+ years experience in a similar role and in multinational fast-paced environments

  • 3+ years experience in Digital Marketing Experience

  • Master’s degree in Marketing, MBA, or other relevant fields, strongly preferred with honors

  • Ability to think and act strategically and drive the organization toward strategy execution

  • Strong financial skills and organization methodologies and processes

  • Communication & Presentation skills

  • Project Management

  • Problem-solving

  • Strong leadership inspires colleagues and customers

  • Team Management with a high degree of empathy
    Passion for sports, enthusiasm, humility, pro-activity, and ethics complete the desired profile

Technogym is an Equal Opportunity Employer


Technogym is an equal opportunities employer. We welcome applications from all members of society irrespective of age, sex, sexual orientation, race, religion or belief.
Discover your potential with a career at Technogym, where work means loving what you do, taking on challenges, learning from others, sharing a vision and making it come true!

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