Digital Research Consultant, National Market Research at Kaiser Permanente

Expires in 12 days

Description:

Responsible for driving voice of the customer into KP (external&internal voice). Look into how to do a better job of retaining existing employers/members and how to do a better job of attracting new employers/member groups. Provides support for the Health Plan&Medical Groups in terms of monitoring performance and providing new insights into customer needs. Focus areas include: Market position, Product Development, Brand position, Advertising evaluation, service performance/customer satisfaction, Sales & Marketing performance. Provide research support to Senior Leadership to help guide strategic & tactical decisions.
Essential Functions:
  • Perform in-depth, high level analyses on selected research projects.
  • Participate in and design more complex market research projects.
  • Design an analysis plan to address key business issues.
  • Effectively communicate market research findings.
  • Identify new methodologies and trends in market research and their application.
  • Develop and evaluate RFP's from vendors and support the selection of vendors.
  • Manage day to day issues with NMR vendors.
  • Perform moderate to complex data analysis and manages & constructs databases (running cross tab analysis, significance testing, etc).
  • Sort through alternative hypotheses & causal factors.

Basic Qualifications:
Experience
  • N/A

Education
  • Bachelor's degree in marketing, market research, business, or social sciences with thorough training in qualitative and quantitative analysis and research methods AND four (4) years of related experience OR a master's / doctorate degree AND two (2) years of related experience.

License, Certification, Registration
  • N/A

Additional Requirements:
  • Requires knowledge of survey research techniques and/or statistical methods.
  • Excellent analytic, problem-solving, quantitative, and qualitative skills, including sampling methodologies and statistics.
  • Good understanding of and ability to think through causal relationships.
  • Must be able to work in a Labor/Management Partnership environment.

Preferred Qualifications:
  • Minimum five (5) years of related experience with a master's degree preferred.
  • Experience in both research and business operations preferred.
  • Master's degree preferred.
  • Knowledge of health care industry dynamics and trends preferred.
  • Experience in both research and business operations.
  • Knowledgeable about quantitative and qualitative data collection methods and tools.
  • Strong project management skills with experience pilot testing new ideas and implementing new technology and programs.
  • Experience working with vendors.
  • Innovative thinker who is highly motivated to take on new challenges.

Remember to mention that you found this on Careerland