Demant

Multiple industries

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Digital Marketing Analyst at Demant

Posted 2 weeks ago

Being able to create actionable insights by using data is a key element to grow our success. We offer you an opportunity with a prospect of shaping and building your own work domain by being a part of global marketing, for one of the leading hearing health care retailers.

We would like to hear from you if you are newly graduated or just about to finalize your degree and have a passion for digital marketing. If you already have experience and want to utilize your skills in elevating our insights - then you should keep reading as we are about to tell you what lies ahead.

Demant is a leading international company within Hearing health care. Our retail division consists of hearing aid retail chains around the world. In this position, you will be working at our corporate headquarters just outside Copenhagen.

Delivering the best digital marketing analytics

Imagine this is what you can grow into.

You will become part of an international retail marketing team. Your main task and responsibility will be to provide actionable recommendations based on customer insights and data.

In close collaboration with our retailers around the world, you are to assist and train them in defining and implementing digital measurement strategies that align with marketing and business objectives.

You will be producing meaningful marketing KPI dashboards and delivering monthly, cross channel performance reports with actionable insight. Furthermore, you will also work with optimizing conversion with the aim of improving efficiency in digital marketing strategies and increasing ROI.

As we work in an international environment, you should expect to travel app. 20-30 days a year.

Summed up, your tasks in details will be:

  • Responsible for continuous improvement of tracking (Google Analytics, Tag Manager, etc.)
  • To analyze real-time and retrospective user behavior on our different sites and social platforms
  • To continuous follow-ups on digital campaigns together with markets
  • To analyze local marketing performance in different countries
  • Responsible for optimization and A/B testing of local retailers’ websites
  • To work closely with local stakeholders to gain insights and thorough understanding
  • To be part of the digital production team to support optimization as well as long-term strategic development
  • To deliver and create automated standardized reporting which make data and insights easy to understand for management
  • To assist and train local marketing teams in order to set KPI’s, maximize ROI on websites and digital campaigns as well as creating actionable insights
  • To map partners’ procedures and alternative processes to increase business growth through opportunities found in data analysis

Outstanding Analyst

We hope you have an interest in digital marketing analysis.

You have just finalized your degree within digital innovation management, Digital Design, and Interactive Technologies or similar. The most important is that you are ready to take on your new role with an open attitude.

We will get you up to speed by building your skillset through fundamental courses but experience with Google products (Google Analytics, Google Tag Manager, etc.), SEO, marketing testing principles, CRM or statistics is meriting.

Perhaps you already have some years of experience within the field, but if not, you are willing to learn and develop into an excellent digital marketing analyst.

But most importantly, you are a truly analytical person and have the ability to communicate your analysis to others.

Want to join our team?

Then please send your resume and a short application as soon as possible, but no later than August 10 2019. If you would like to know more about the position, you are very welcome to contact Marc Vinther Hohnen on +45 2729 0987.

We look forward to hearing from you.

About the company

Demant Retail is a global market leader in hearing healthcare retail with well-established local retail brands across markets. We dispense products and service that help people with hearing loss connect and communicate with the world around them. It is our firm belief that hearing is too important to make room for even the smallest compromises. Hearing is quality of life and people deserve to reach their full hearing potential. This is what we strive for every single day.

The choice of a hearing care partner has a profound impact on the quality of life and the journey towards better hearing can be very complex. Customer needs and behaviors have changed – challenging us to reinvigorate our marketing programs and the way we manage our customers and prospects. Our CRM database represents one of our key assets, and we need a more systematic way to satisfy customer demands, deliver consistent customer experiences across channels and increase operational efficiency to help more people hear better.

Retail is part of the Demant, a leading international hearing health care company that develops manufactures and sells products and equipment designed to aid people with hearing loss in their individual communication. Focus areas are Hearing Devices, Diagnostic Instruments, and Personal Communication. The Group operates in a global market with own companies in more than 25 countries, a total staff of over 14.500 employees and revenues of over DKK 14 billion.

About Demant

Demant is a world-leading hearing healthcare group that offers solutions and services to help people with hearing loss connect and communicate with the world around them. For more than a century, the Demant Group has played a vital part in developing innovative technologies and know-how to help improve people’s hearing and health. In every aspect, from hearing devices, hearing implants and diagnostic equipment to hearing care all over the world, Demant is active and engaged. A growing business in intelligent audio solutions for gaming and office communication is also a significant part of the Group.

The Demant Group operates in a global market with companies in more than 30 countries, employs more than 14,500 staff and generates annual revenue of DKK 14 billion. Our products are sold in more than 130 countries where we create life-changing differences through hearing health.

Company overview