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Get an impression of the GN Graduate Program from someone who knows it from the inside: We spoke to previous Graduate Anjuli Deo about her experiences during the application process, her daily work routine in marketing, and the Danish work culture from a US-perspective.

Originally from Los Angeles in the United States, Anjuli Deo has been living in Denmark for the past years. Having worked as an opera singer for 10 years, she received an MBA degree from Copenhagen Business School and was then recruited for the GN Graduate Program. From September 2016 until August 31st, 2018, she has been working within marketing for the GN headphone brand Jabra. 

Here is what she shares with Graduateland.

What prompted you to apply for this Graduate Program?

I was introduced to it by a former colleague of mine from CBS, who was working in the HR department at GN. He thought that the Graduate Program would be a good fit for me, given my unique background, education and work experience. I looked into it and decided that it was indeed an opportunity to embark on an exciting endeavor that opens up a whole new avenue of growth.

Do you have any tips for future applicants on what they could do to strengthen their application?

I’d say they should work on properly formulating their cover letter and resume with a view to bringing their learning experiences together into a cohesive whole and having their interest in this specific Graduate Program clearly articulated. Further, it would pay dividends if, during the interview stage, they could elaborate on previous experiences in a kind of challenge-action-result setting.

For example, if my challenge was being unable to work with a certain colleague of mine because of diverging styles, I’d attempt to solve the problem (take action) by having an honest discussion with her and opting for written correspondence over personal meetings with the result being that we end up exceeding our deadline.

What was the greatest as a Graduate?

Graduates working in different departments would encounter a host of different challenges. Mine is a challenge of a very fast moving company, hence trying to actually understand the organization - at a headquarter level as well as in a global setting. That’s been particularly taxing. My manager has really wanted to push me into the deep end, into taking the lead on many tasks and projects. It can be a challenge to manage all the different aspects of my job. But I signed up for a challenge and that is what I expected. It has also enabled me to tune into sharper, savvier ways of delivering my message.

Do you find the communication style different here in Denmark as opposed to what you are used to from the States?

Yes, absolutely. My first reaction would be to say it is more personal. People are willing to communicate and ask questions that in the US you wouldn’t be even able to hint at because there’s quite a differentiation between your personal and professional life. There is more of a blurred line here and that could be a little off-putting at first, especially if you are oblivious to the cultural differences. There’s always the potential of small misunderstandings occurring as a result of me being a native speaker and using metaphors that others might not necessarily be familiar with. I am becoming increasingly aware of that and I try to adjust my communication style.

Do you have a mentor?

I'm very excited about the mentorship program offered through the Graduate Program. Graduates working in GN Hearing have mentors assigned from GN Audio and vice-versa. I find this arrangement quite convenient because you feel a little more comfortable to discuss personal issues that affect you within your company with someone who is a little more objective. We also have the support of the HR who owns this project. It is important to have people around who you can bring your concerns to as not everyone in the company understands what a Graduate is. The exciting part in that respect is that we, Graduates, are able to influence the way the Program develops over time as it is not set in stone.